Superior In-Home Research
Instantly Mobile In-Home™ offers an exciting new approach to understanding how consumers interact with your products in a natural home environment. Compared to traditional in-home studies, mobile yields more authentic feedback with great ease and efficiency. You can reach a wider audience immediately and gather data in real time for any type of in-home study.
Mobile Usage Testing
With smartphones, usage testing has never been easier. Access the voice of the customer by collecting video, photo or audio responses on everything from packaging to ease of preparation. Respondents complete surveys on their smartphones while using or consuming products.
Mobile Possibilities
Tap into our vast mobile audience for nearly any type of in-home study. Take the cost and complexity out of ethnographies and usability studies. Learn what everyday consumers keep in their pantries, the type of soap they prefer or how their televisions are mounted. Instantly Mobile In-Home opens up the possibilities.