Know What’s Working
Ad Effectiveness helps marketers evaluate campaigns through a more accurate and insightful lens. With our unique mobile technology and audience, you can assess advertising exposure and impact for outdoor or mobile campaigns through passive and voluntary consumer data. It’s the best way to increase advertising efficiency and avoid costly errors.
Mobile Ad Effectiveness
We specialize in measuring your mobile ad campaigns. We partner with ad networks to expose our mobile audiences to your in-app campaigns. Geofencing allows us to measure store visitation of panelists who have seen your ad, allowing you to tie ad spend to foot traffic or even follow-up with a survey to evaluate recall.
Out-of-Home Ad Effectiveness
Measure the efficacy of print or digital out-of-home ad campaigns with precision and flexibility when you tap into the power of mobile. Geofence your out-of-home ads and trigger surveys to our mobile panelists passing by. Assess ad recall or measure store visitation by also geofencing retail locations. Ad Effectiveness gives you truer insights into the real-world impact of your ad spend.